Get a steadier flow of the right solar enquiries
A practical 12-week lead generation course for MCS-certified UK solar installers
You know how to design and install solar PV and batteries. But getting a consistent flow of suitable enquiries can be a different challenge.
The Solar Bob UK 12-week Lead Generation Online Course gives you a structured plan to attract, convert and track leads—without trying every marketing tactic at once.
Created by UK solar industry veteran Robert “Bob” Wheeler, the course takes you through practical areas, from choosing a customer segment to measuring which channels are contributing to profitable work.
Places are limited because Bob runs the course personally. Check the signup page for current availability.
Marketing that starts with a plan
A website, an advert or a social post on its own isn’t a lead-generation strategy. The pieces need to work together.
Over 12 weeks, you’ll build a focused approach to:
- Choose the customer segment you want to reach first.
- Set a clear policy for where your business will serve customers.
- Improve your website before paying to send visitors to it.
- Make your Google Business Profile more complete and useful.
- Start with people actively searching for solar services.
- Build local content that helps potential customers find and trust you.
- Explain planning and compliance considerations responsibly.
- Develop referrals, case studies and a consistent follow-up process.
- Track lead sources and business results month by month.
The aim is a marketing system you can understand and improve—not a collection of disconnected tactics.
The 12-week course at a glance
01. Choose one main customer segment
Focus your message on a clearly defined audience.
02. Define your service areas
Write a service-area policy before creating local pages.
03. Fix your website before buying traffic
Make it clear, credible and easy to enquire through.
04. Set up & maintain your Google Business Profile
Keep your business details accurate and present your services clearly.
05. Run Google Search Ads first
Start with people searching for solar services, rather than broad, untargeted campaigns.
06. Build local SEO systematically
Create useful, location-relevant content for the service areas you genuinely serve.
07. Use planning and compliance as conversion content
Help customers understand relevant considerations.
08. Create a referral channel
Build a repeatable way to encourage introductions from previous customers.
09. Produce one case study every month
Show all the details behind a real project, with appropriate customer permission.
10. Respond to new leads quickly
Create a repeatable process so lead enquiries don’t sit unanswered.
11. Follow up after sending a quotation
Use a planned, respectful sequence instead of relying on memory.
12. Track the numbers of profitability
Review performance by channel and use the results to guide your next steps.
Built around the realities of solar installation
Solar customers often have questions before they are ready to request a quote. They may want to understand system options, batteries, roof suitability, planning considerations or the next steps in the process.
Your marketing should make it easier for the right people to understand your offer and contact you. The course helps you plan that journey from first search to enquiry, quotation and follow-up.
Learn with Bob
Robert “Bob” Wheeler has worked in the UK solar industry since early 2023, including with Nxt Gen Energy Ltd and Bliss Eco-Energy Ltd in Essex. He created the course to give MCS-certified installers a practical, focused way to improve their lead-generation activity.
Bob personally runs the course, which means places are limited. If you want support following a structured plan rather than trying to do everything at once, apply to join.
The course provides marketing education and implementation guidance. It does not guarantee a particular number of leads, sales or financial results.
