About
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Practical marketing for the UK solar industry
Solar Bob UK was created to help MCS-certified solar installers take a more organised approach to lead generation.
The course is led by Robert “Bob” Wheeler, who has worked in the UK solar industry since early 2023. His experience includes working with two Essex solar installers: Nxt Gen Energy Ltd and Bliss Eco-Energy Ltd.
Bob created the 12-week course around a simple idea: businesses are more likely to make progress when they focus on the right foundations in the right order.
That means deciding who you want to reach, defining where you can serve them, improving the website before spending on traffic, and putting a proper process around enquiries and follow-up.
Why the course is structured over 12 weeks
Lead generation is not one task. It involves attracting suitable prospects, helping them understand your service, responding to enquiries and learning from the results.
The 12-week structure breaks that work into manageable topics—from customer targeting and local visibility to case studies, follow-up and profitability tracking.
It is designed to help installers think clearly about their marketing and apply the ideas to their own business. It is not a shortcut or a guarantee of results.
A course led by Bob
Bob personally runs the course. That keeps the experience centred on his teaching and gives the programme a limited capacity.
If you’re an MCS-certified UK installer looking for a structured way to improve your lead-generation activity, you can apply to join the next available course.